Seneria Atelier

Building a visually sophisticated digital presence from the ground up to support both direct-to-consumer growth and retail legitimacy.

Scope | Content Creation, Social Media Management

Seneria partnered with our team at the earliest stage of the brand, before any creative assets had been developed. We conceptualized a full content and visual strategy designed not only to support DTC visibility, but also to establish the level of brand credibility required when approaching luxury retailers. Our work included the creative direction and production of all foundational product imagery used across social media and the website, creating a cohesive visual world that communicates the brand’s parfum-forward identity, sourcing story, and refined packaging.

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Despite launching with only five candles in the first collection, we developed a content system capable of producing over 70 original assets per month through thoughtful storytelling, styling, and varied visual formats. In addition to Instagram strategy, we implemented a TikTok approach designed to introduce the brand to new audiences and drive discovery, currently generating an average of approximately 800 new impressions per day while reinforcing Seneria’s position as a considered, design-forward fragrance brand.