Yael Kohn
Establishing a credible personal brand to support the launch and long-term visibility of a fashion-tech platform.
Scope | Content Creation & Social Media Management
As the founder of Fashion Friend, Yael partnered with our team to develop a strategic personal presence that would build trust, authority, and recognition ahead of the platform’s launch. We positioned her as an active stylist and industry voice, focusing on publicly legitimizing her work while cultivating an audience aligned with the future Fashion Friend ecosystem - both prospective clients and stylists. Through strategic content planning and thoughtful creative direction, her platform evolved into a space that highlights expertise, personality, and industry relevance while positioning her as a strong candidate for press opportunities, speaking engagements, and collaborations within the fashion and tech space.
To support this growth, our team traveled to Miami for a two-day production designed to generate three months of strategic content in advance. We handled concept development, shot lists, location scouting, day-of creative direction and run-of-show management, as well as professional photography, iPhone content capture, and video production with professional audio. The result was a cohesive content library that allowed Yael to remain consistently visible online while focusing her time and energy on building the Fashion Friend platform.
“They truly captured our brand with the visuals they created. Each post honored our brands ethos... goods that embody sustainability and luxury. I saw growth in our followers each month, in addition to more engagement on our individual posts and a more consistent online presence.”
J.W.