Alongside our work with founder Yael Kohn, we developed the Fashion Friend Instagram presence to reflect the credibility and sophistication expected of a modern fashion-tech platform. Our strategy focused on building early trust with the brand’s future audience while introducing the platform through clear, engaging content that explained its purpose and value. Through collaborative posts with Yael’s personal account, editorial-style interview clips, and thoughtful educational content such as app tutorials, the account evolved from an early-stage presence into a professional and strategically managed brand platform.

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Our team supported the brand through concept development, editorial planning, filming, and post-production - producing content designed to communicate both innovation and approachability. The result was a refined social presence that clearly communicates the platform’s vision while supporting the broader ecosystem of stylists, clients, and collaborators the brand aims to bring together.