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Refy Beauty
Positioning REFY within a culturally relevant moment through strategic event coverage and creator-led amplification.
Scope | Content Creation
REFY partnered with our team to support the launch of our founder event during Miami Art Basel, providing curated gift bags for attendees. Leading up to the event, our team created pre-event coverage highlighting the brand and its presence within the experience, associating REFY with a network of female founders, creatives, and tastemakers attending the gathering. Through thoughtful storytelling and visually aligned content, the brand was naturally integrated into a culturally relevant moment, placing REFY within the broader conversation around beauty, creativity, and female entrepreneurship during one of the most influential cultural weeks of the year.
“They truly captured our brand with the visuals they created. Each post honored our brands ethos... goods that embody sustainability and luxury. I saw growth in our followers each month, in addition to more engagement on our individual posts and a more consistent online presence.”
J.W.
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