Agency 333 partnered with Society de la Rassi to support high-impact content creation and platform strategy aligned with the brand’s growing presence in fashion, culture, and editorial moments. Initially engaged for creative content support, the partnership expanded to include TikTok content creation and management using a founder-forward approach, alongside campaign execution for a new Rosé launch. Our focus was on building cultural relevance and trust through personality-led storytelling while producing elevated visuals capable of performing across organic social and paid media.

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For the Rosé launch, Agency 333 led full creative direction, including set design, talent sourcing, fashion direction, and post-production, delivering a cohesive suite of campaign assets. In parallel, we produced ongoing TikTok content and UGC-style assets optimized for paid Instagram ads and organic use. These combined efforts supported both brand awareness and conversion, allowing Society de la Rassi to maintain an in-vogue, editorial aesthetic while scaling visibility, founder recognition, and performance across platforms.